Nike - Inspired by the human anatomy, designer Sergio Lozano modeled the the Air Max 95's sole after the spine, the lace straps: ribs, the gradient upper: muscle fibers, and the mesh:
Designer Sergio Lozano working on the original Air Max 95 prototypes and the later accompanying phone ad campaign, 1995 #airmaxday | Instagram
![Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / Twitter Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / Twitter](https://pbs.twimg.com/media/FGANuMSWQAI7TOw.jpg:large)
Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / Twitter
![Nike Air Max 95 "110" Nods To The Sneaker's Deep Roots In The London Sneaker Scene - SneakerNews.com Nike Air Max 95 "110" Nods To The Sneaker's Deep Roots In The London Sneaker Scene - SneakerNews.com](https://sneakernews.com/wp-content/uploads/2020/02/nike-air-max-95-110.jpg)
Nike Air Max 95 "110" Nods To The Sneaker's Deep Roots In The London Sneaker Scene - SneakerNews.com
![Bennetts on Twitter: "🚨👟 | The creator of the Nike Air Max 95, Sergio Lozano, has LEFT Nike 🤯 Credit: @ComplexSneakers @brendandunne https://t.co/ObN1aZl1zR" / Twitter Bennetts on Twitter: "🚨👟 | The creator of the Nike Air Max 95, Sergio Lozano, has LEFT Nike 🤯 Credit: @ComplexSneakers @brendandunne https://t.co/ObN1aZl1zR" / Twitter](https://pbs.twimg.com/media/FGANtyTXwAAcPx7.jpg)