![1: Nike Supply chain. Source: Laudon and laudon, "Managing the digital... | Download Scientific Diagram 1: Nike Supply chain. Source: Laudon and laudon, "Managing the digital... | Download Scientific Diagram](https://www.researchgate.net/publication/265852685/figure/fig1/AS:295777910968322@1447530357065/Nike-Supply-chain-Source-Laudon-and-laudon-Managing-the-digital-firm-2007.png)
1: Nike Supply chain. Source: Laudon and laudon, "Managing the digital... | Download Scientific Diagram
![Nike, Amazon, and IBM place the customer at the center of the supply chain | 2018-10-02 | DC Velocity Nike, Amazon, and IBM place the customer at the center of the supply chain | 2018-10-02 | DC Velocity](https://www.dcvelocity.com/images/articles/2018/201810/20181001edge_day1_keynote.jpg)
Nike, Amazon, and IBM place the customer at the center of the supply chain | 2018-10-02 | DC Velocity
Operations Innovation The importance of supply chain innovation to stay competitive in the athletic footwear industry in the US,
![1: Nike Supply chain. Source: Laudon and laudon, "Managing the digital... | Download Scientific Diagram 1: Nike Supply chain. Source: Laudon and laudon, "Managing the digital... | Download Scientific Diagram](https://www.researchgate.net/profile/Deepjyoti-Choudhury-2/publication/265852685/figure/fig1/AS:295777910968322@1447530357065/Nike-Supply-chain-Source-Laudon-and-laudon-Managing-the-digital-firm-2007_Q320.jpg)