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London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
London 2012: Nike's Volt shoes capture marketing gold | The Star
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
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NIKE Greatness | The Work | Production Company | Creative Services | ManaMedia
Nike Debuts 'Game On, World' Campaign – Footwear News
Nike Find Your Greatness - quanpayne
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike 2012 Olympic Campaign Visuals - GC on Behance
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
Nike 2012 Olympic Campaign Visuals - GC on Behance
NIKE Greatness | The Work | Production Company | Creative Services | ManaMedia
Nike runs outdoor ad celebrating Farah's double Olympic victory
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
London, Ont., takes a star turn in Nike's ambush Olympic ad - The Globe and Mail
Amazing London Nike Commercial Asks You to Find Greatness | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Nike Find Your Greatness - Quan Payne
Nike's Ambush Marketing Tactic
How Nike Brilliantly Ruined Olympic Marketing Forever
15 Best Olympics Advertising for London 2012 | This is not ADVERTISING
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their