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Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
The Road To Riches: How LeBron James Changed The Sneaker Game Forever | BashaBearsBasketball.com
LeBron James Reveals His First Custom Nike Sneakers | GQ - YouTube
LeBron James signs lifetime deal with Nike
The History of LeBron James Basketball Shoes | Finish Line
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
The History of LeBron James Basketball Shoes | Finish Line
Timeline of the signature LeBron James sneakers — We Are Basket
LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James
Celebrate The 20th Anniversary Of The Nike Air Zoom Generation With The 1st Game colorway - Sneaker News
Nike Air Zoom Generation First Game DM7535-101 Release | Hypebeast
LeBron James Business Partner: Nike Deal Over $1 Billion
Why LeBron James retro-ing his first signature shoe is a surprisingly emotional thing | Mashable
Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The New York Times
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
Nike Air Zoom Generation 'First Game' Release Info: How to Buy a Pair – Footwear News
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN