Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas: Seil, Lina: 9783668323971: Amazon.com: Books
Nike vs. Adidas: Brand architecture and stretching of Nike and Adidas Part2
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Amazon.com: Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas eBook : Seil, Lina: Kindle Store
Nike vs. Adidas: Brand architecture and stretching of Nike and Adidas Part2